Week 1: Great Customer Service
I have recently went to a clothing store here in Nevada and
from the first moment I walked in I was greeted with a warm welcome. I
continued to look around and within the first minute I was asked if I needed an
assistance. I said no, thank you and proceeded to walk further into the store.
As I was looking through a good amount of racks, I again was asked if I needed
help or if I was looking for something specific that they could help me with. I
asked them if they had a business attire coming up for the fall and winter
months, the store assistant guided me to the right location. As I was picking
through clothes and had a few at hand to try on another associate came and
asked me if I wanted her to start a fitting room. I said yes and she took all
my clothes and proceeded to my fitting room. Although somewhat uncomfortable
the associates asked as I was in the fitting room if everything was okay and
fitting, if not they would be more than happy to get me different sizes. When I
was ready to make my purchase they asked me if wanted to open an account and
get a 15 percent discount, I told them I already had an account but that I had
recently moved and didn’t have my coupons at hand. The cashier was more than
happy to give me their discount of the month, which I was happy to say was an
additional 25 percent off all sales.
Understanding for the text, “Today,
marketing must be understood not in the old sense of making a sale- “telling
and selling” – but in the new sense of satisfying customer needs.” Page 6 of
Chapter one, since the cashier was so understanding and give me the 25 percent,
I felt like they truly cared for their “returning” customers. I will definitely
be going back to Lane Bryant and spending my hard errand cash with them.
